Exploring people's media consumption practices
Taking a look at some of the current changes and developments in television and digital media.
With consistent shifts and developments in the digital landscape, what are check here the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the method by which people are getting their information is also evolving. Individuals are increasingly turning towards online news sources, rather than viewing TV, to discover present worldly affairs. Nevertheless, simultaneously, due to a consistent flow of knowledge, individuals are coming to be overwhelmed by huge amounts of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and simpler to follow. These days it is common to find news channels that have sizeable followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been essential for providing individuals with dependable and verified news sources, in a form they can easily identify with.
In the existing digital age, mobile phones have become one of the most commonplace instruments that people are using to watch videos and access media. Nowadays, many social media channels are offering endless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a variety of personalised videos and interact quickly, making these videos much more appealing and addicting than traditional media. Short form videos are also being used regularly for news and academic purposes, not just for home entertainment. Subsequently, this pattern is evolving the way people are proactively looking for and counting on to receive info, in a much faster, much shorter and more visible format.
In recent years, with the rise of digital content, the way in which people take in content has shifted significantly. For many years, conventional tv was the main source of family entertainment for the majority of people. However, since the development of streaming services, many audiences are averting from set up television, specifically among younger individuals. Rather, international media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly evidences the shift in audience consumption practices. These options are popular for allowing people to watch the programs and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the industry.